Everyone’s a copywriter. Right?

Our job is to make sure that the voice matches the message.

 Photo: Comme des Garçons

Photo: Comme des Garçons

Copy that has been written on a word document looks completely different to copy, typeset, on an advert. Your copywriter only knows what they’re really working with once they’ve seen the words applied to the creative. 

Copywriters can proofread, but they are not proofreaders. They actually pay people for that, you know. Have you ever written 40,000 words in a day? After word 35,587 — your eyesight has become a bit hazy, words have started to discombobulate on the screen, and you find yourself double-checking simple words you’ve known since you were six years old.

By Clare Barry. Read the full post on Medium.


A certain amount of unhappiness is useful in life; it gives you knowledge of other people’s unhappiness and how not to cause it.

 Photo:  Inez & Vinoodh

And when it’s all done, the book complete, is it hard to function? “You don’t know how to have free time. You don’t how to do that,” she says. “I know Philip Roth quite well, and he would finish a book and start the next the next day. I always thought, ‘What a tragic life, Philip.’” She says this with dry, affectionate humour. “But now I see exactly what he’s talking about. It’s what you do if you have this condition.”

By Sophie Elmhirst. Read the full interview on The Gentlewoman

Yes, you can start a sentence with and.

There's a persistent myth that you're 'not allowed' to start a sentence with the word and. This is utter rubbish.

 Photo: Unknown

Photo: Unknown

Every day, millions of people deny themselves and their readers the innocent pleasures of sentences beginning with and, because of this misguided sense that it's 'wrong'. We're here to say it's OK. You can do it. And everything will be fine.

By Ken Parker. Read more.

The Charles Bukowski Guide to Effective Copywriting: 5 Tips

Bukowski saw beauty in the mundane, depth and meaning in the prosaic.

 Photo: unknown

Photo: unknown

Bukowski respected the reader’s imagination. He didn't colour everything in. He let people come to their own conclusions. We enjoy that, after all. We like filling in the gaps for ourselves, using our own images and memories. It's fun.

By Eddie Shleyner. Read the full article on Hubspot.

Why is it so hard for women to be selfish?

Energy is finite, I reasoned, and it takes a lot to do your best work.

 Photo:  Steven Klein

Photo: Steven Klein

I have always believed in adopting a giving attitude toward relationships. Never keep score. Expect the ebb and flow of changing life circumstances. But, especially during life’s most taxing periods, you must get a return on your investment in order to stay sane. As the saying goes, “Givers must set limits, because takers rarely do.”

By Jenna Birch. Read the full article on Vogue.

Meetings — A culture of excess that hurts our productivity and morale

Suddenly, being busy does not mean you are doing a lot of work or being productive … busy means that your time is dedicated to meetings.

 Photo: Unknown

Photo: Unknown

Back in the days of landline telephones, no computers, and no cell phones, meetings were much more of a necessity. You couldn’t Slack someone in a different building or coordinate an email thread with multiple participants.

In fact, the friction to coordinate a meeting was much higher. You had to schedule in advance, make sure everyone was properly notified, and make sure everyone could attend. There was no Google Calendar to sync invites and reschedule with a push notification.

I don’t want to claim that meetings were necessarily more or less productive back in the pre-tech days, but I can imagine that the opportunity cost and planning cost were much greater.

By Justin Baker. Read the full article on Hackernoon.

Why content is a brilliant catalyst for business transformation

Ultimate success with your content does take time.

 Photo: Unknown

Photo: Unknown

Marketing with valuable content is a long-term business development strategy. There’s no spell that will magic you up success straight away. The journey is a voyage of discovery – it takes deep thinking, tough decisions, investment and hard graft. Enough to stop the faint hearted in their tracks before they step out on the trail.

By Sonja Jefferson. Read the full article on Valuable Content.