May
4
9:00 AM09:00

Writing for the web

As you will already be aware, your blog and website are important and engaging ways for you to reach people. But writing may not always come easily to you. You may not know what you really want to say, or how to add structure to your communication. Your website texts might be dated or lack spirit, but where do you even start?

By means of tips and exercises, this workshop will teach you how to write good headlines, blog post and texts for your website. We will even give you a few tips on how to make your website rank higher in the Google search results.

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Jun
1
9:00 AM09:00

Writing and creating a good mailing in MailChimp

A good, well-written mailing is the ideal way to communicate with both new and loyal fans. However, it's not always easy to write a mailing with a subject line which both arouses curiosity and looks good. You may not have the time, or writing may not always come easily to you. Writing a mailing, choosing a template, compiling images, keeping your lists up-to-date… There are a lot of things to think about.

If you would like to send out a mailing on a regular basis, MailChimp will be perfect to start with. But where do you even start? This workshop will not only teach you how to structure a mailing , but will also guide you through the basics of MailChimp.

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Jun
15
9:00 AM09:00

Making the most of your company's social media presence

It's more important than ever for a company to be present on social media, but what is the best approach? How do you write a catchy social media post or surprise your fans? And how can you expand your fan base beyond your friends and family? You might have various different profiles but no strategy or planning and be sharing an eclectic but ill-considered mix of content.

It's time to really start making a difference with your social media. During this workshop, we will develop the basis of your strategy and take a quick look at the competition. You will learn which channels are beneficial for you and put your first content calendar together.

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